Israel’s 60th Birthday


Spin body gets media on message, says Israel by Dave
January 4, 2009, 4:49 pm
Filed under: Gaza, Israel, National Information Directorate, Public Relations | Tags:

The following from The Guardian:

Israeli officials have also enjoyed a clear edge with coverage. An Israeli foreign ministry assessment of eight hours of coverage across international broadcast media reported that Israeli representatives got 58 minutes of airtime while the Palestinians got only 19 minutes. Speaking for the Israeli military, Major Avital Leibovich said: “Quite a few outlets are very favourable to Israel, namely by showing [it] suffering … I am sure it is a result of the new co-ordination.”

“New media is a new war zone within the media – we are planning to be relevant there”

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